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Post-Workout Wrap Up - Negotiation w/GVAA's David Toback


David Toback of the GVAA joined the VIPeeps in October to help us learn about rates and negotiation!


In this amazing session, we learned:

  • Just because you're new, doesn't mean you are less worthy of professional and fair rates. That’s a scarcity mentality thinking.

  • It's important to remember that clients will choose the voice that is the best fit for their brand, not necessarily the "best" actor.

  • If Coke thinks you’re good enough to voice their ad, you are, and you deserve the rate that goes with that project.


Words of Wisdom

"Just because your mechanic has been in business for 35 years doesn’t mean he raises his rates every year for an oil change. Your rate is based largely on what the market will pay." - David Toback


"When you start saying NO to unfair rates, you put a growth mindset into motion." - David Toback


What Peeps are Saying ...

"It was great to learn more about quoting as a professional voice actor. So often, we focus on performance in this industry, but it's vital to learn about the business side of the industry. David did an amazing job reminding us that we are professionals and shouldn't charge beginner rates."

- Bonnie Marie Williams


Video Replay:


As always, VIPeeps have access to workout archives in the member's section of the website. Purchasing a VIPeeps™ Club membership will give you instant video access to previous and future VO Peeps educational archives, as well as 

over 150+ hours of educational content that you can access at your convenience, 15% off all live Guest Director Workouts, a directed monthly workout with Anne and other great guest directors, exclusive on-site forums with VO Tips and Tricks, your own VIPeeps Member Page, and an exclusive members-only Facebook Group.


Up Next:

Our VIPeeps members can Sign up now for our November Workshop: Animation Improv with MJ Lallo on Wednesday, November 3rd, from 5:30 - 7 pm PT!


Let's get physical! Animation is hard work, and we create the best character when we can think on our feet and move our bodies! Learn how to create characters on the spot by taking this Improv workout with MJ Lallo. We'll start with a physical warmup and then move into creating unique characters.


About MJ

MJ Lallo is an award winning voice over artist, singer, composer and music producer. She is a woman of many voices and talents. She is with the Bobby Ball Talent Agency-LA, Voice Talent Productions in NYC and The Atherton Group in Dallas. She's done a ton VO's for DVD projects, commercials, animation and games. She's been simultaneously teaching and working in the entertainment industry since 1990.



Workouts will be offered on a first-come, first-serve basis and limited to 10 participants. Select workouts will feature guest directing from VO Peeps Founder Anne Ganguzza as well as other industry experts. Join us for a peer-led workout, hosted by Bonnie Marie Williams.


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